Consumer issues

  • Project managers: Kristín Erla Harðardóttir, Friðrik H. Jónsson
  • Published: November 2005

  • Project managers: Auður Magndís Auðardóttir
  • Client: UNICEF
  • Published: November 23rd 2012

  • Project managers: Gunnar Þór Jóhannesson, Friðrik H. Jónsson
  • Client: MATÍS
  • Published: May 2008

This report presents the main findings of a focus group study conducted by the Social Science Research Institute of the University of Iceland for MATÍS - Icelandic food research. The overall aim of the MmmmmSeafood project is to "strengthen the Nordic seafood sector by a consumer oriented development of new fresh seafood product concepts for young adults (youth) and young families." 

  • Project managers: Ragna Benedikta Garðarsdóttir, Ásdís A. Arnalds, Friðrik H. Jónsson
  • Client: Ministry of Industries and Innovation
  • Published: April 2008