Consumer issues | Social Science Research Institute

Attitudes and fish consumption of young people: Improving the image of seafood

Project managers: Kristín Erla Harðardóttir, Friðrik H. Jónsson
Published: November 2005

Attitudes of Icelanders to christmas gifts

Project managers: Auður Magndís Auðardóttir
Client: UNICEF
Published: November 23rd 2012

MmmmmSeafood: Findings from a focus group study in Iceland

Project managers: Gunnar Þór Jóhannesson, Friðrik H. Jónsson
Client: MATÍS
Published: May 2008

This report presents the main findings of a focus group study conducted by the Social Science Research Institute of the University of Iceland for MATÍS - Icelandic food research. The overall aim of the MmmmmSeafood project is to "strengthen the Nordic seafood sector by a consumer oriented development of new fresh seafood product concepts for young adults (youth) and young families."

State of Consumer Affairs in Iceland

Project managers: Ragna Benedikta Garðarsdóttir, Ásdís A. Arnalds, Friðrik H. Jónsson
Client: Ministry of Industries and Innovation
Published: April 2008