Personal Interview Surveys | Social Science Research Institute

Personal interview surveys are a qualitative research method, and is used if the goal is to get a deeper meaning and understanding into how people perceive certain things. Such research use interviews with individuals and/or groups about certain topics. Both personal interviews and focus groups are a qualitative research method. It's never possible to generalize from the results to a larger group, but the results give a deeper understanding to the topic.

Focus groups

Focus groups is a qualitative method that uses discussions within a group of 6-8 persons about a specific topic.

Personal interviews

Personal interviews is a powerful method to get an understanding or attitude of people to a certain topic.