SSRI has in recent years been building its own representative online panel. The online panel consists of Icelandic residents aged 18 and older who have agreed to participate in SSRI's online surveys.
Panel members are recruited by telephone interviews with random samples from the National register and care is given to rebalancing when needed. Therefore, samples drawn from the online panel are representative of the Icelandic nation. SSRI is committed to ensuring that the online panel represents the Icelandic population at all times and provides reliable and valid results.
The panel's main objective is to make extensive social data collection affordable for academic researchers, public agencies and others. Since the online panel was first launched in 2010, data has been collected for a number of both Icelandic and international studies, covering broad scientific topics. Methodological research has shown that the highest accuracy can often be obtained by using multi-modes.